Me Today China trademark ownership update

04/06/2026 15:47 NZST, MKTUPDTEP

CHINA PARTNER MEETS REVENUE THRESHOLD TO TAKE 40% OWNERSHIP IN THE ME TODAY CHINA TRADEMARK

Me Today Limited advises that its China partner has given notice to take its ownership in the Me Today China brand to 40%.

As advised on 1 July 2024, Me Today signed a full suite of commercial agreements with a large Chinese Sports Nutrition Company. The licence agreements provide for payment of a licencing fee over a period of 10 years to Me Today based on revenue earned in greater China by the licensee. The agreements also allow for the licensee to progressively acquire up to 50% of the greater China trademark should they achieve certain revenue targets.

We have received and verified a further notice from our licence partner advising they have achieved sufficient revenue to enable them to take ownership of a further 20% of the Me Today brand in China. This notice together with the notice provided in February 2025 increases their total ownership in the brand to 40%.

The licence fee payable to Me Today was set as a fixed fee in year one and in year two onwards it is payable as a percentage of revenue. The second year of our partnership ended on 31 March 2026. The fee is calculated as a percentage of sales of Me Today product in China and the licence fee received for the 12 months ended 31 March 2026 was NZD $1.1m.

As described previously the arrangement in China is an exciting partnership for the Me Today brand. Our partner has considerable scale in China and the success of the sales of the Me Today brand through their network is now being realised through the licence fee revenue being earned by Me Today in New Zealand. We are also seeing the benefit of sales in China having a positive impact on the interest in the brand in New Zealand and in other international markets.

The new distribution agreement for Me Today in SE Asia that we advised to the market on 7 May 2026 was borne out of the visibility of the brand in China.

For further information, please contact:

Grant Baker

Chairman, Me Today Limited

021 729 800

Stephen Sinclair

CEO, Me Today Limited

021 330 053

stephen@metoday.com